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Virgin Atlantic
How seeing the world differently helped Virgin Atlantic see off a threat to its very survival

RAN IN: United Kingdom

CLIENT
Virgin Atlantic

AGENCY
Lucky Generals *Lead Agency

Alice McGinn, Strategy Partner
Zayem McTear, Strategist
Ed Cole, Creative Director
Lewis Mooney, Creative Director
Matt Sims, Business Director
Merlin Harrowes, Account Manager
Vickie Ridley, CMO
Andy Nairn, Founder


Kantar

Piers Lindsay-Taylor, Strategic Client Partner


PHD Media

Andrew Chandler, Media Director


SUMMARY

Marketing enabled Virgin Atlantic to successfully navigate the existential threat of the global pandemic - seeing it not as a crisis, but as an opportunity to reimagine one of Britain's most storied travel brands. By creating a platform for different and creative thinking about both the business and the big issues facing travel, Marketing has in turn effectively ensured Virgin Atlantic’s triumphant return to the skies - (despite many saying it was ‘game over’ for the brand) - setting a new, fresh and exciting direction for the Virgin Atlantic business in a new era of travel.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Short Video (:15-3 min.),TV

Language: English