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Noah's Ark Children’s Hospice
Noah's Ark Nurse Recruitment

RAN IN: United Kingdom

CLIENT
Noah’s Ark Children’s Hospice

AGENCY
OLIVER *Lead Agency

Rod Sobral, Global Chief Creative Officer
Katie Craig, Strategy Director
Nigel Webb, Creative Director & Head of Copy
Kevin Bratley, Creative Director
Rob Kavanagh, Executive Creative Director
Suzanne Partridge  , Managing Partner
Katie Wilson, Senior Project Manager
Richard Baldwin, Studio Manager


OMD (United Kingdom)


SUMMARY

Noah’s Ark Children’s Hospice faced a huge challenge at the start of 2022. They urgently needed to hire five specialist paediatric nurses, to provide vital care services. But there was a nationwide nursing shortage. And caring for a child who is seriously unwell calls for a nurse-in-a-million.
We needed to attract nurses with the right motivation who also wanted to become part of The Ark family. Convincing them that Noah’s Ark was a uniquely rewarding place to work.
The campaign succeeded, driving record interest with website traffic up 243% and over 180 enquiries, resulting in 8 new nurses hired.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,OOH – Billboards,OOH – Other Outdoor,OOH - Transportation,Print - Magazine,Print - Newspaper

Language: English