CLIENT
Deliveroo
Caroline Harris, Marketing Director UKI
Poppy Shute, Brand and Planning Director
AGENCY
Jack Bellamy, Group Strategy Director
Anna Martorana, Associate Director
David Matthews, Group Director, Partnerships
Michael Burgoyne, Group Director, CAM
Gareth Mercer, Chief Executive & Founder
Mark Sng, Chief Strategy Officer
Dan Watts, Executive Creative Director
Hannah Penn, Joint Managing Director
SUMMARY
It would be easy to dismiss Deliveroo's growth as simply "riding the wave" - but upon a closer look, you find a fiercely competitive battleground of big, complex brands fighting street by street to win in a market flooded with start-up disruptors and investment. Being out-celebed and out-shouted, Deliveroo had a mountain to climb to close the gap with market leader, Just Eat.
Our approach? Bravely use the brand to pull focus from celebrating itself to the one thing consumers cared most about - great food, and a layered strategy to demonstrate 'we get' people's ever evolving relationship with it.
