CLIENT
Direct Line
Allie Lawson, Marketing Manager
Kirsty Hoad, Marketing Manager
Claire Sadler, Head of Marketing
Wendy Moores, Head of Marketing
AGENCY
Guillermo Vega, CCO
Will Brookwell, Creative
Will Helm, Creative
Sarah Jenkins, Managing Director
Nathan Crawford, Design Director
Richard Huntington, Chief Strategy Officer
Paul McHugh, Business Leader
Rui Ferreira, Planning Partner
Franki Goodwin, Executive Creative Director
Alice Flanagan, Business Leader
Juliet Cornick, Account Manager
Rebecca Williams, Head of Production
Marine Turner, Business Director
Robbie Coakley, Planning Director
Oliver Scargill, Partner
HungryMan
Bryan Buckley, Director
The Mill
Andrew Wood, Post Artist
SUMMARY
They say, ‘if it ain’t broken, don’t fix it’. This is the story of how Direct Line proved the saying wrong, throwing away something good and making it even better.
Though phenomenally effective, in Direct Line’s restless pursuit of growth, we knew in our heart the Fixer had limitations.
We needed to carve a new path to growth. And we did.
Against all odds, ‘We’re on it’ picked up where the Fixer left off, already proving more effective at driving quotes in the short term, lowering cost per acquisition and increasing.
