CLIENT
UNILEVER (
Jas Patel, Lead Analyst
Kelly Sidey, Digital Marketing Operations Manager
Claire Linturn, Lynx Masterbrand ABM
Miranda Green, Audience Insight Lead
Lauryn Chidoni, Digital Strategy Head
Kate Woolley , Senior Copywriter
Jason Baptiste, Digital Designer
AGENCY
Rod Sobral, Global Chief Creative Officer
Chloe McCloskey, Global Head of Content and Community
Lewis Galloway, Global Strategy Director
Joe Fletcher, Creative Copy Director
Milan Desai, Creative Art Director
Ed Edwards, Senior Creative Director
Emily O’Brien, Editor
Ed Calderhead, Senior Content & Community Manager
Alex Varela, Head of Design
Alex House, Head of Design
Hector Neil-Mee, Business Director – Connections Planning
Emily Folkes, Account Director – Connections Planning
Alex Picton, Account Director – Partnerships
Shyam Nathwani, Account Director – Paid Social
Jonathan Greenhalgh-Macwan, Account Director – Digital
Thomas Whiffen, Account Director – Connections Planning
Unilever Digital Hub
Crush
W Communications
SUMMARY
Increasing a market leader’s penetration, value and unit share is a significant strategic and creative challenge.
To do it for an iconic UK brand in a declining category is even harder.
To do so amidst a global pandemic and economic recession, with lockdowns making the category – and a brand all about attraction – obsolete, should be impossible.
But that’s what Lynx Africa achieved.
In a year where no-one was wearing deodorant, a combination of smart thinking, real-time social insights, and a dose of ‘90s nostalgia turned 2020 into Lynx’s best year in a decade and a long-term brand-building opportunity.
