Bel

David Brandman, Marketing director
Emma Preston, Assistant Brand Manager - Boursin & Port Salut
Célina Leroyer-Neu, Senior Brand Manager - Boursin & Port Salut

TracyLocke London *Lead Agency

Angus Gibson, Director
Sophie Fanshawe, Senior Account Director
Hattie Matthews, Senior Account Executive
Ella Rule, Planner
Steve Rogers, Chief Creative Officer
Paul Gygi, Executive Creative Director
Tim Uden, Creative Director
Amy Evans, Senior Conceptual Designer
Katy Brown, Associate Planning Director
Gavin Silsby, Planning Director
Diego Angelucci, Digital Design Head
Jack Candlin, Motion Graphics Designer
Tanja Siersbol, Senior Art Director
Jenny McDonald, Copywriter
Tom Rogers, Designer

POD Staffing

Spark Foundry

Popcorn PR

Boursin needed to reverse a two-year penetration decline by replicating its Christmas sales success beyond December – which meant challenging its perceptions as a festive staple. Basket data revealed that barbecue and picnic shopping occasions totalled 1.5x Christmas value, so we heralded Boursin as the cheese of summer. We summer, Oui Boursin celebrated the season’s feeling of freedom, demonstrating relevance across a multitude of eating occasions. Our witty, sun-soaked creative spanned the path to purchase from social, experiential, OOH and packaging. Boursin became category #1, and surpassed all brand KPIs.