Jacobs Douwe Egberts Ukraina

Natalie Palina, Marketing Director, UA and EECA, Jacobs Douwe Egberts Ukraina
Iryna Tkachenko, Marketing Manager, Instant Coffee Category, Jacobs Douwe Egberts Ukraina
Pavlo Prus, Brand Manager, Instant Coffee Category Jacobs Douwe Egberts Ukraina
Oleksandra Kostyuk, Marketing Intelligence and Category Development Lead, Ukraine & EECA, Jacobs Douwe Egberts Ukraina

GOODMEDIA *Lead Agency

Artem Gostev, Art Director, GOODMEDIA
Mariya Gosteva, idea, GOODMEDIA
Andriy Nesterenko, Director, GOODMEDIA
Alexey Nazaruk, DOP, GOODMEDIA
Viktor Maykov, Production Manager, GOODMEDIA
Kirill Timoshenko, Producer, GOODMEDIA

Saatchi & Saatchi

MEDIA EXPERT

Havas Engage Ukraine

Hoshva PR

This case is the example of how brand’s communication toolbox can be enriched with sponsorship, which phenomenally matches values, prominence and scale of the brand-sponsor. Best-in-class integration of the national sponsorship event into its annual communication plan allowed JACOBS to gain market share, increase brand awareness, fuel uplift in retail Clients’ sales and interfere main competitor’s plans to benefit from Eurovision with any of its product categories.