Busfor.ua

Alexandr Pavlovitch, CEO, I-Travels
Lyudmila Bedrenets, Head of Marketing Department, I-Travels
Kathreen Borovska, Deputy Chief Marketing Officer, I-Travels

BART&FINK *Lead Agency

Oleg Tomin, Creative Director, BART&FINK
Misha Fishchenko, Copywriter, BART&FINK
Petro Didenko, Head of Art Department, BART&FINK
Iryna Kozachenko, Art Director, BART&FINK
Alexandr Pavlovitch, CEO, I-Travels
Lyudmila Bedrenets, Head of Marketing Department, I-Travels
Kathreen Borovska, Deputy Chief Marketing Officer, I-Travels

Our campaign solves a complex and very relevant task – bring consumers from offline to online. In fact, this means scrapping the habit of buying bus tickets at the ticket office and developing trust to buying tickets online. The problem is that bus tickets aren't household appliances or clothes (after all, Ukrainians have already been taught how to make such purchases on the Internet). Being the absolute leader in its segment, Busfor company came out with communication, moving forward the whole ticket E-commerce. Thus, "more purchases of bus tickets online" in our case turned into "more purchases of bus tickets on busfor.ua".