CLIENT
Rozetka
Eugene Obrazok, marketing director, Rozetka
AGENCY
Kateryna Ilchenko, director, Havas Ukraine Tetiana Sakhniuk, client service director, Havas Ukraine Ivan Akinin, creative director, Havas Ukraine
Oleg Boroday, copywriter, Havas Ukraine Olena Stefanovska, account director, Havas Ukraine
SUMMARY
The problem is – a lot of people think that Rozetka sells only home appliances and electronics. “Rozetka” means plug. Probably that’s the problem – people strongly associate the name with home appliances. So we decided to add one more word, which would describe the range of products much better. If one could describe Rozetka in 1 word, it definitely would be the world’s longest word ever. In order to underline our main message that “Rozetka’s got everything and even more” we’ve launched “The longest word” campaign. As a result – the knowledge of Rozetka’s universality got much better. Rozetka occupies leading positions even in new categories.
