CLIENT
Sandora (PepsiCo)
Andriy Gotun, Senior Brand manager Sandora & FrutzYuliia Miglovets, Brand Manager Sandora
AGENCY
Julie Mazour, Managing Director, Geometry Global Ukraine Yana Isayenko, Group Account Director, Geometry Global Ukraine Aleksandra Kuzmenko, Senior Account manager, Geometry Global Ukraine
Nadiia Trikoz, Creative Director, Geometry Global Ukraine Sergey Yaroslavtsev, Creative Group Head, Geometry Global Ukraine
SUMMARY
Juice is not a top-priority product bought by an average family during recession. That is why it is not an easy task to find and launch successfully a necessary product in this category. The needs of a big city dweller – energy, health, slenderness – require great efforts and self-improvement, and there is no simple solution. We offered this solution. All three needs were considered in each SKU of the range, which enabled us to launch a new product successfully, enhance the brand, and to take even more care for our consumers.
