CLIENT
OTP Bank
Volodymyr Mudryi, Board Member, OTP Bank
AGENCY
Yevhen Kaminskyi, Creative Director, THINKMcCANNVictor Vysotskyi, Creative Group Head, THINKMcCANNVictoriya Nikonenko, Art Director, THINKMcCANN
Marian Shum, Art Director, THINKMcCANNVira Bilostotska, Designer, THINKMcCANNOlga Rozhankivska, Group Account Director, THINKMcCANNYuliya Gurenko, Senior Account Manager, THINKMcCANNYuriy Skliaruk, Head of TV production department, THINKMcCANNLarysa Todosiychuk, Producer, THINKMcCANN
Initiative
SUMMARY
You might notice such people. Suddenly they are dramatically changed: they become hermits, abandon their habitual way of life and began to eat ascetic food. It seems they are approaching enlightenment... These are witnesses of the last week to the salary. The only thing they want to approach is a salary. And we significantly reduced this sect by showing its members a simple way out of it – a credit card from OTP Bank.
