Nestle Purina PetCare Company

Jason Vita, Shopper Marketing Director
Tony DiMattia, Shopper Marketing Director
Meg Turner, Shopper Marketing Manager
Courney Heger, Assistant Brand Manager

Geometry (New York) *Lead Agency

Lisa Looman, Account Director
Melvin Strobbe, EVP Creative Director
Nicole Seifert, Group Creative Director
Kirsten Breth, Sr. Art Director
Alex Gabor, Art Director
Haley Kelsey, Media Director

Geometry (Akron) *Lead Agency

Mirum

Triad Retail Media

Competition in the dog food category was ruff. And at Walmart, Dog Chow’s biggest retailer, Dog Chow was losing ground to whichever food was on sale. So how could the brand that’s made in America win back its shoppers without reducing its price? By diving deep into the hearts and minds of middle America. Our Salute to Service Dogs campaign turned a Dog Chow purchase into a way for Walmart shoppers to “salute” the service dogs that support our communities, growing sales and building loyalty all along the way.