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Coca-Cola
2017 Coca-Cola Bracket Refresh

RAN IN: United States

CLIENT
The Coca-Cola Company

AGENCY
Geometry Global *Lead Agency


Geometry Global (Chicago) *Lead Agency


Melt ATL


SUMMARY

2017’s Bracket Refresh was Coca-Cola’s most successful digital activation to date outside of Coke’s proprietary ‘My Coke Rewards’ digital platform. The program positioned Coca-Cola TM as fueling fans’ passion for NCAA on and off the court, bringing the March Madness tournament to life at retail, engaging shoppers with revolutionary gamification.

CASE VIDEO


Hero Medium: DIGITAL/INTERACTIVE

Medium Featured On Video: BRANDED CONTENT Pre;BRANDED CONTENT During;DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Digital Video;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE Gaming;EVENTS Pre;EVENTS During;MOBILE/TABLET Pre;MOBILE/TABLET During;MOBILE/TABLET In-App or In-Game Ad;PACKAGING Pre;PACKAGING During;PR Pre;PRICING Pre;PRICING During;PRICING Trade;PRODUCT DESIGN Pre;PRODUCT DESIGN During;PRODUCT DESIGN Promo Specific;RETAIL EXPERIENCE Pre;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE POP;SHOPPER INVOLVEMENT Pre;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT Consumer Generated;SHOPPER INVOLVEMENT Viral;SHOPPER INVOLVEMENT WOM;SOCIAL MEDIA Pre;SOCIAL MEDIA During;SPONSORSHIP Pre;SPONSORSHIP During;TRADE COMMUNICATIONS/PROMO Pre

Audience: Young Men (20-35)

Objectives: Gain trial

Type: Business to Consumer

Classification: Local;Regional;National

Language: English