Unilever

Tina Odom, Shopper Mktg Mgr, WMT

Team Unilever Shopper *Lead Agency

Andrew Bracht, Group Director
Tara Rossi, Creative Director
Lei Duran, VP Retail Strategy
Brenda Maxwell, Director
Bruce Forbes, Art Director
Matt Kowal, ACD, Copy

Geometry Global *Lead Agency

Phil White, EVP, Head of Strategy New York
Heidi Schoeneck, EVP, Executive Creative Director

Mirum Shopper

Sal Balanos, Associate Creative Director - Digital

Hirschfeld Marketing Solution

Even though mayonnaise is a sandwich essential and sandwiches are the most eaten item in America, sales of Hellmann’s at Walmart were flat. Rather than deliver predictable recipe ideas from famous chefs, we engaged Dale Earnhardt, Jr. - a NASCAR hero with a reputation for making strange sandwiches. By bringing Dale and Walmart busy families together to make ‘Strangewich’ creations, we grew sales and encouraged kids to create whatever they could imagine and share their creations on social media - and then eat them, too! The only limit, their imagination.