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belVita
Win Your Morning

RAN IN: North America

CLIENT
Mondelez International

Stephen McGowan, Director, Shopper Marketing
Lauren Wright, Customer Director, Shopper Marketing

AGENCY
Geometry Global *Lead Agency

Margaret Naughton, VP, Group Director
Jen Beutler, Account Supervisor
Caileigh Carey, Account Executive
Marion Brown, Art Director
Katie McElligott, Creative Director


SUMMARY

To secure long-term success of the breakfast biscuit category at Walmart, belVita Breakfast Biscuits had to drive awareness and HHP. We knew Walmart Mom was focused on her family's breakfast needs instead of her own. This campaign at Walmart was truly unique because it targeted Walmart Moms when they needed it most, during their crazy mornings. We gave shoppers ways to WIN THEIR MORNING across multiple touch points of the P2P. In just four weeks, we increased the breakfast biscuit category sales at Walmart by +19.5%. 

CASE VIDEO


Hero Medium: SAMPLING

Medium Featured On Video: DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;MOBILE/TABLET Pre;MOBILE/TABLET Display Ad;MOBILE/TABLET Messaging Editorial Content;PRICING During;PRICING Couponing;PRINT During;PRINT Custom Publication;RADIO Pre;RADIO Promo/Endorsements;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE Retailtainment;SAMPLING During;SAMPLING In-Store;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT Consumer Generated;SOCIAL MEDIA During

Audience: Mothers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English