CLIENT
Mandai Wildlife Group
Chris Chiu, Vice President, Creative & Content
Asher Wen, Assistant Vice President, Group Insights & Product Growth
Lisa Lim, Assistant Vice President, Emerging Products
Adeline Tan, Assistant Vice President, Emerging Products
Elaine Aw, Assistant Vice President, Emerging Products
Connie Chae, Assistant Vice President, Emerging Products
Kai Lee Lim, Senior Executive
Daniel Thompson, Assistant Manager
Evelyn Chia, Manager, Emerging Products
Emma Ong, Senior Manager, Group Insights
Constance Cher, Senior Executive
Michelle Ng, Assistant Manager, Emerging Products
Mark Wah, Art Director
Rachel Xu, Creative Director
Jeansi Mong, Designer
Irene Lau, Designer
SUMMARY
Ranger Buddies partnered with integrated hub One Punggol and shopping malls i12 Katong and West Mall. These partnerships allowed us to reach out to families with kids aged 4-10 years old from East to West of Singapore, making conservation tangible and real through on-ground missions that help children become heroes for the Earth. Partners benefit from a fun mission for their customers during the March school holidays and Ranger Buddies benefits from being paid to activate at partner locations.
