CLIENT
Citibank
Alex Kang, Senior Vice President
Sheryl Cheong, Vice President
Joanne Tay, Vice President
Nur Hazirah Binti Mohamad Ghazali, Marketing Specialist
AGENCY
Spark Foundry Singapore and Performics India *Lead Agency
Kamien Lee, Senior Manager
Edina Lim, Manager
hina Khosla, Business Manager
Aaron Correia, Business Manager
Dorene Ang, Planner
Nilesh Bhor, Business Manager
Lavish Gupta, Performance Media Associate
Mohit Malik, Performance Media Analyst
Juan Andres Clavera, Associate Director
Alice Ng, Senior Account Manager
Marcus Leong, Account Executive
Jordan Ng, Associate Manager
Jolene Ooi, Associate Director
Kara Yee, Content Manager
Ernest Chin, Senior Copywriter
Shijin Lin, Art Director
Cheryl Low, Senior Account Manager
360 Communications Pte Ltd
Frederick Seah, Managing Director
Alex Chiam, Asst Account Director
Richard Staana, Senior Account Manager
Gek Lian Kwan, Creative Services Director
Aurel Gregoria, Creative Lead
Clark Jusay, Creative Lead
Jia Chang Lee, Digital Designer
Jin Yin Huang, Art Director
Siti Khairunnisa, Art Director
Joel Yap, Digital Art Director
SUMMARY
Ignite Citi Card Usage: Embrace the "You're Always Ahead with Citi Credit Cards" mantra to fuel transactions among Singaporeans. Our holistic marketing performance approach delivered remarkable results, surpassing all expectations. Campaign achieved an astounding 5 times surge in new sign-ups and quadrupled paid media leads, enhancing efficiencies throughout all key media metrics. Moreover, Citi widened gap with competitors with a remarkable 5.5 points lead in brand preference score. These triumphs solidify our unwavering dedication to being Singapore's preferred credit card.