National Arts Council

Phee Suan Yeoh, Director (Communications & Marketing)
Adeline Wing Liang Ting, Senior Manager (Communications & Marketing)
Adrian Chue, Deputy Director (Communications & Marketing)

BLKJ HAVAS *Lead Agency

Khalid Osman, Founder
Lester Lee, Founder
Gilda Lim, Art Director
Joanna Ortega, Senior Copywriter
Vivien Foo, Senior Business Director
Regina Pang, Senior Account Manager
Kai Cheng, Operations Director
Guiherme Machados, Executive Creative Director

Art is essential not just to artists but also to everyday folk whose lives are enriched with possibility. By demonstrating the benefits of living a life enriched by the arts through segment-specific concerns and organic stories, the National Arts Council inspires Singaporeans that art opens possibilities for everyone, everyday. The campaign successfully attained overwhelmingly positive feedback and high levels of intent with +56% uplift in positive perception; +41% uplift in relevance; 97% were likely to attend, research, or engage with the arts.