HSBC Singapore

Alice Yuen, Head of Customer, International & Marketing
Janice Chen, VP, Marketing

Wunderman Thompson Singapore *Lead Agency

Shruti Subramanian, Business Director
Jolene Seet, Associate Account Director
Nicky Ng, Account Manager
Naomi Lam, Strategy Director
Mateusz Mroszczak, Chief Creative Officer
Stephen Kyriakou, Creative Director
Danny Tan, Creative Group Head
Martin Loh, Associate Creative Director

PHD Singapore

Post-pandemic, APAC investors understood that their traditional approach to wealth is not enough and are looking for new ways to future-proof their wealth. However, HSBC Singapore is seen as a traditional bank that’s losing its relevance in this new world of wealth. Enters The HSBC Futureverse – a dynamic video generator that can generate 5.9 Million possible futures and show how HSBC is at the forefront of all of it. The campaign successfully demonstrated HSBC’s future-looking view on wealth and started to close the perception gap of HSBC in Singapore.