CLIENT
Ministry of Social and Family Development
Delicia Hoh, Head, Social Development Network
Si Hui Goh, Assistant Director, Social Development Network
Sharon Chan, Assistant Manager, Social Development Network
Wing Tong Wong, Manager, Social Development Network
AGENCY
Wei Li Chin, Copywriter
Rachel Khor, Art Director
Rina Lim, Account Manager
Liting Poh, Senior Social Media Manager
Shawn Low, Head of Social
Hui Shan Chin, Associate Planning Director
Yuki Chau, Art Director
Aaron Phua, Executive Creative Director
Måns Tesch, Chief Strategy Officer, AMEA
Justine Lee, Creative Director
Wei Jian Lim, Client Service Director
Cyrille Locatelli, Data Strategy Lead
Andrea Toh, Social Media Executive
Fion Lee, Social Media Executive
Ellen Tan, Business Director
SUMMARY
Half of single Singaporeans aren’t dating, and 38% have never dated. It’s awkward to nudge singles to date, so we transformed Spark Connections in 2022 from a dating-agency centric platform, which did not appeal to younger Singaporeans, into a lifestyle platform that created opportunities to meet potential partners under organic settings. This also led to new business opportunities for lifestyle partners to engage in the dating space. The results turned Spark Connections from a largely unknown brand with 6% awareness to a highly anticipated new lifestyle platform with 30% awareness.
