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Income PA Assurance
Will. Power. made yours | PA Assurance

RAN IN: Singapore

CLIENT
Income Insurance

-- --, Income Marketing Team

AGENCY
The Gap People Pte Ltd *Lead Agency

Tuesday Wang, Creative Director
Wendy Cheng, Account Director
Priscilla Lim, Agency Producer
Elizabeth Choo, Creative Lead


SUMMARY

NCOME PERSONAL ACCIDENT – From inculcating fear to powering fitness How does Income Insurance drive penetration in Personal Accident Insurance with 1/4th the distribution strength vs. its competition. By shifting the motivation – From the fear of having an accident to powering an active lifestyle. By shifting the narrative – From “setbacks” to “comebacks” Helping the brand grow sales by double digits, for the first time in many years.

CASE VIDEO


Medium Featured On Video: Cinema,Contests,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Programmatic Display Ads,Digital Mktg. - Programmatic Video Ads,Digital Mktg. - SEM,Digital Mktg. - SEO,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Interactive / Website / Apps,User Generated Content & Reviews

Language: English