Mediacorp Pte Ltd

Oliver Chong, Head of Marketing and Communications
Dawn Ong, Senior Brand Manager (Marketing)
Dasheng Toh, Head, Commercial Planning & Solutions

BLKJ HAVAS *Lead Agency

Joji Jacob, Creative Partner
Rowena Bhagchandani, CEO
Dalton Choo, Senior Art Director
Ishan Venkat, Senior Copywriter
Yan Ting Tan, Senior Account Manager
Sha Omar, Senior Account Director
Khalid Osman, Creative Partner/Co-Founder
Lester Lee, Creative Partner/Co-Founder
Fiona Huang, General Manager
Trong Ronakiat, Creative Director
Guiherme Machados, Creative Director
Kai Cheng, Director of Operations
Skanda Lokeshwaran, Senior Strategist
Atikah Rahman, Creative Services Manager
Deborah Chia, Senior Producer
Adzreen Ismail, Senior Editor
Kai Chuan Koh, Illustrator
Weiliang Chew, Illustrator

Thanks to the pandemic, busking was banned in Singapore for over a year, leaving 350+ street performers without their livelihood. As a national media network and champion of local creativity, Mediacorp wanted to give them a new avenue to earn sustainable income. Presenting Buskermercials: a platform that connects local buskers with world-famous brands to create promotional songs. Thus far, brands like Pizza Hut, Amazon, KFC, Singtel 5G, and more have adopted this new advertising format – helping buskers earn avg. $3,000/month (60% more than targeted) and reach 3.7 million listeners.