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Zolla
Don't miss summer

RAN IN: Russia

CLIENT
Faktor LLC

AGENCY
SLAVA *Lead Agency


Adactum


SUMMARY

Zolla inspires people to take pleasure in the summer inspite of the weather in order to avoide falls in summer sales when bad weather holds people back from buying the spring-summer collection. With varying weather conditions from Moscow to Vladivostok. The campaign reached 18 million unique users vs the planned 10 000 000, 1 million transitions to the brand site vs planned 500 000. Compared to 2017 the falls in sales because of the weather were insignificant. 

CASE VIDEO


Audience: Women, 18-25 y.o, regional consumers, income approximate 35 000 rub.

Objectives: Our objectives were to reach 10 million unique users on the internet with the online video. 500 000 transitions from the online video to the site.  Following the airing of the online video the objective was to increase the search interest towards the brand Zolla by 200% according to BrandLift. Avoid falls in sales due to bad weather and achieve sales at 10% better than the previous year. 

Type: B2C

Language: English, Russian