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MegaFon
MegaFone. Year of success in the new brand

RAN IN: Russia

CLIENT
MegaFon PJSC

AGENCY
Instinct *Lead Agency


SUMMARY

How MegaFon managed to translate it’s positioning statement – “Starts with you” – into real life, which led to a significant increase in brand performance. Selecting 5 key areas of our target audience interests (music, sports, series, gaming, content), we launched a set of relevant activities for each of them, which helped to build our new positioning “Starts with you”, and also was really useful and interesting for our audience. In 1,5 years with an updated positioning, MegaFon has become the only brand that has shown steady growth in the category.

CASE VIDEO


Audience: 20–44 years. Smartphone owners and active mobile Internet users. Self-confident, know their capabilities and their potential, ready to realize it. Those who move forward and make their lives and the surrounding reality easier, faster, more interesting every day.

Objectives: Creating an image of a brand that is different from the images of competing operators' brands. As well as the growth of brand communication awareness indicators: Objectives: Dynamics of growth of spontaneous knowledge is higher than that of competitors +1%. Increase the "strength" of the MegaFon brand in rating.

Type: B2C

Language: English, Russian