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GDrive
G-Drive Challenge at Epicenter CS:GO

RAN IN: Russia

CLIENT
Gazprom Neft PJSC

AGENCY
SUMMARY

G-Drive takes the leading position among consumers aged 30+.The brand successfully communicates with the audience via a sport platform using football, hockey, and motoracing. But this communication hardly covers the youth.For this purpose we expanded the communication platform and entered the cybersport territory via Epicenter CS:GO.We organized the G-Drive Challenge race that connected the real and virtual worlds: cyber racecar, branded cybertrack, fighting for the best time between a real racer and the best cybersportsmen.We charged thousands of guests of the finals and millions of online-watchers of Epicenter CS:GO with G-Drive.

CASE STUDY

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CASE VIDEO


Audience: Young people aged 18-24 are active network users, gamers, professional cybersportsmen and their fans. It is the audience having advanced knowledge in the use of technologies, so we had to take into account that 45% of them constantly use AdBlock (Nielsen Sports Report 2018), and even digital placement would not have brought us a step forward.

Objectives: We set two goals to make G-Drive brand recognizable: Goals and KPIs  

Type: B2C

Language: English, Russian