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Google
Year in Search

RAN IN: Russia

CLIENT
Google LLC

AGENCY
OMD Media Direction *Lead Agency


SLAVA *Lead Agency


Digital BBDO


Media Direction Group


SUMMARY

The main task for Google is to tell people that despite the fact that this is an American company, the brand understands Russian realities as well as the rest of the world. Every year we carefully collected event materials that Google users searched for and combined them with the main video that best told the narrative of the last year: as “Voice of the Children” in 2016, rap battles in 2017, World Cup World Cup, in 2018. Over 3 years of the project, we have achieved millions of views, and significantly increased the share of Google search traffic.

CASE VIDEO


Audience: All Russian Internet users

Objectives: Bring Google search to the leading positions in Russia - make Google search engine №1

Type: B2C

Language: English, Russian