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Beeline
Alice, speak, I say!

RAN IN: Russia

CLIENT
VimpelCom PJSC

AGENCY
Contrapunto *Lead Agency


Starcom


SUMMARY

Voice traffic is still an important area for telecom operators in the era of Internet proposals. “Beeline” decided to focus on the tariff "VSEmoe!" with free calls. How to emphasize the value of real live communication in Internet where everybody communicate online? In cooperation with “Yandex” we were able to reprogram the standard behavior of Alice and achieved that the voice assistant for the first time in its history talked to users about a third-party product in a typical manner. Demonstrating success of this integration, we have opened a new communication channel for other advertisers and optimized budget.

CASE VIDEO


Audience: An advanced part of the current subscriber base of competitors who still care about live human communication.The innovative character and openness to the new experience implies a great probability of switching from their operator to the new one. And that works provided that “Beeline” can "speak with them the same language."

Objectives: Increase in the reach of Internet users while maintaining current expenses.

Type: B2C

Language: English, Russian