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McDonald's
Big Mac 50

RAN IN: Russia

CLIENT
McDonald's LLC

AGENCY
Leo Burnett Moscow *Lead Agency


SUMMARY

To celebrate the Birthday of the legendary Big Mac we gave our guests branded glass from the limited edition.The results of the campaign was significant increase in visits (4,4% against the plan 2%)Our guests became to visit McDonald's more often!Isn't it a perfect result of the campaign? 

CASE STUDY

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CASE VIDEO


Audience: A wide audience 18-55

Objectives: The project had clear business goals: ·       to grow the number of visits to McDonald’s by 2%, ·       to create a new purchase category “a big lunch with a Big Mac” and to reach the 83 UPT sales level. UPT (units per thousand) is an internal indicator used in McDonald’s. It shows the quantity of products sold per thousand orders. We also had an image goal – to remind the widest audience about our legendary burger and to use such a news opportunity as its anniversary to let people feel once again how they love McDonald’s.

Type: B2C

Language: English, Russian