Audience: The existing audience of KFC restaurants. Young people, active social media users. The preferred social media for communication and content consumption is Vkontakte. Here they create their own information ecosystem - a newsfeed with the news of friends, celebrities and interesting communities, including branded ones. They understand and accept the rules of communication of this social network: an informal atmosphere, a sense of humor (often provocative).

Objectives: 1. Remind the audience about the benefits of the Anniversary basket 2. To create added value to the basket in the eyes of the audience in addition to the rational arguments available. 3. The sales plan: sell out all the produced baskets within two months.

Language: English, Russian