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2019 BRONZE SPECIALITY/NEW TECHNOLOGY IN COMMUNICATIONS RUSSIA (PAUSED)
Agusha
Agulocator
RAN IN: Russia
CASE VIDEO
Audience: Moms of children from 0 to 12 months. Moms of first-year old babies are one of the most active audiences on the Internet. They look for answers to many questions, make purchases on-line, actively discuss their topics in social networks.
Objectives: 1. Obtain scope at least 50% of target audience every month at the time of the decision to enter the key "Agusha" products as complementary feeding. 2. Stimulate the first purchase of key categories of "Agusha", which are relevant to the age of the baby.
Type: B2C
Language: English, Russian