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AlfaBank
How much do you earn?

RAN IN: Russia

CLIENT
ALFABANK JSC

AGENCY
Smetana *Lead Agency


SUMMARY

Drawing attention of young people and the beginning businessmen was a problem of a campaign. The number of applications for opening of the account exceeded by 3 times from the planned forecast.

CASE STUDY

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CASE VIDEO


Audience: 1. Young entrepreneures: owners of the companies startups and companies with annual revenues to 20 million rubles (SP, Ltd company), men / women age – 25-35 years, active digital-users. 2. Potential entrepreneures: men / women 25-35 years thinking of opening of the business, active digital-users.

Objectives: KPI: Ad recall of +50% lift (measurement by means of the brand lift tool) Traffic on alfadud.ru during a campaign: 130 000 sessions on Google Analytics within the selected media budgetIncrease in a share of startups among applications for opening of the account for 15%

Type: B2C

Language: English, Russian