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TNT4
#Just4Fun TNT4

RAN IN: Russia

CLIENT
TNT4 TV Channel, LLC

AGENCY
Possible *Lead Agency


SUMMARY

The image campaign started on July 1, 2018, in order not to cross paths with the main competitors. TNT4 give potential viewers «a taste» of TNT4 — witty joke. The TV Channel’s average share increased by 27% (source: Mediascope). The traffic of TNT4 website increased fivefold, the number of subscribers in social networks increased too. According to Google Trends, the interest in «TNT4» increased by 5 times. According to Yandex, the number of queries «TNT4» increased by 1.5 times. 25 new advertisers with a total budget of 26.8 million rubles. On average, current sponsors increased their advertising budgets by 3.5 times.

CASE STUDY

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CASE VIDEO


Audience: We targeted two key groups:1. 14-44 demo – the Channel’s target audience, who love TNT’s comedy content.2. Males 25-44 – the Channel’s core target audience. These are successful adults, who think they are still “young people”. They work a lot, and sometimes they want to relax and make mischief. When they come home, they use their TVs as a “wired-radio spot” (they use them for background watching). They like comedy shows, they like to hang out with their friends, and are unable to save money.

Objectives: A – Commercial. To attract sponsors and advertisers to the TV Channel.B – Behavioral. To encourage the audience to find TNT4 on TV-set or online and watch the Channel’s shows and TV series.C – Perception/Attitude. With the help of TNT4 advertising, to make people laugh just like they do when watching TNT4 shows, and thus to make potential viewers perceive the TV Channel as a 100% funny and entertaining.

Type: B2C

Language: English, Russian