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FC Spartak
Its not given to everyone

RAN IN: Russia

CASE STUDY

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CASE VIDEO


Audience: "Spartak Kids": Children from 5 to 16 years and their parents. "Inglorious times newcomers": fans up to 30 years old, which almost didnt catch the glorious era of the Club. "Witnesses of glory": Fans of 30-45 years old, whose childhood and youth fell on the most successful decade in the history of the Club. "Keepers of history": fans over 45 years old.  

Objectives: To inspire the all segments of fans for a strong support, and the players - on successful game. In the end - to achieve the following goals: 1. Resonance: make the project a real event for the fans, cause delight and excitement. 2.Sport results: victory over the most important rivals and gaining of the long-awaited title of the champion of Russia. 3.Business result: growth of season tickets sales for the next season by 25%  

Type: B2C

Language: English, Russian