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FC Spartak
Its not given to everyone

RAN IN: Russia

CLIENT
FC Spartak

AGENCY
TWIGA Communication Group *Lead Agency


SUMMARY

To give a powerful emotional impulse to the fans and Spartak's team at the decisive moment of the championship, was created the project "Its not given to everyone". This is an interactive YouTube project, in the center of which is a two-minute video with 53 frames and rhymed lines about the history and values of the Club. And at the same time - this is a kind of table of contents for the digital Brand encyclopedia: on every frame in YouTube there was a button "to enter into history". By clicking on it, the viewer gets to the appropriate section of the site dnk.spartak.com, which contains everything that makes up the greatness of the Club. The project premiered at the stadium before the match with Zenit. Spartak won 2:1.

CASE STUDY

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CASE VIDEO


Audience: "Spartak Kids": Children from 5 to 16 years and their parents. "Inglorious times newcomers": fans up to 30 years old, which almost didnt catch the glorious era of the Club. "Witnesses of glory": Fans of 30-45 years old, whose childhood and youth fell on the most successful decade in the history of the Club. "Keepers of history": fans over 45 years old.  

Objectives: To inspire the all segments of fans for a strong support, and the players - on successful game. In the end - to achieve the following goals: 1. Resonance: make the project a real event for the fans, cause delight and excitement. 2.Sport results: victory over the most important rivals and gaining of the long-awaited title of the champion of Russia. 3.Business result: growth of season tickets sales for the next season by 25%  

Type: B2C

Language: English, Russian