Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

Sberbank
Sberbank time bank for business

RAN IN: Russia

CLIENT
Sberbank

AGENCY
BBDO Moscow *Lead Agency


Dentsu X


SUMMARY

Sberbank used to be the leading supplier of services to small business for years. Poor growth in new customers and activity from competitors promoting their services meant Sberbanks position was threatened. Creating new products was not enough, it was necessary to change the image of Sberbank. The If not me, then who? Sberbank campaign underlined that Sberbank was ready to take a part of the clients responsibilities. The results of the campaign exceeded expectations. The inflow of new clients increased, and Sberbank regained its leadership in small business.

CASE VIDEO


Audience: Individual entrepreneurs and owners of small companies, aspiring entrepreneurs planning to start a business. Mobile and rational, with low level of financial literacy.

Objectives: An important part of growth and leadership in any business is a constant inflow of new customers. (source: Byron Sharp. How the Brands Grow: What Marketers Do Not Know). That is why our campaign was aimed at achieving the main business goal attracting new clients. The conservative brand image was the key barrier for potential clients preventing them from coming to Sberbank. So our main communication challenge was to build an image of a modern bank for business that includes parameters like innovative products, a client-centered approach, affordability and easy interaction.

Type: B2B

Language: English, Russian