National Geographic

Jill Cress, Chief Marketing Officer
Emanuele Madeddu, EVP, Global Brand Strategy
Marcelo Galdieri , SVP, Brand and Franchise Operations
Elena Balint, VP, Global Marketing & Brand Strategy
Susan Goldberg, Editor in Chief, National Geographic Magazine; Editorial Director, National Geographic Partners

McCann New York *Lead Agency

Jill Cress, Chief Marketing Officer
Emanuele Madeddu, EVP, Global Brand Strategy
Mariano Barreiro, VP, Branding
David Young, Brand Strategy & Marketing Manager
Marcelo Galdieri , SVP, Brand and Franchise Operations
Kendrah Polk, Project Manager
Elena Balint, VP, Global Marketing & Brand Strategy
Emmet Smith, Creative Director, National Geographic Magazine
Jonathan Hunt, SVP, Digital Content and Audience Development
Susan Goldberg, Editor in Chief, National Geographic Magazine; Editorial Director, National Geographic Partners
Marcus East, EVP, Chief Technology Officer
Bethany Powell, VP, Digital Products and Experience at National Geographic

Facing one of the largest, growing environmental crises in recent memory, National Geographic launched an integrated effort to genuinely change the conversation and drive change around plastic pollution.