Proximo Spirits

Lander Otegui, Product Development Manager

ACHE *Lead Agency

Exposure

Culture Collide

The Media Grind

Stranger & Stranger

California is experiencing its worst droughts ever, directly affecting people, ecosystems, and companies of all sizes. Hangar 1, a local Alameda craft vodka made with 60% water, was one of them.  We had to find sustainable production alternatives and did so by turning fog, San Francisco’s most representative icon, into water to use as our main ingredient. Hangar 1 Fog Point became the first vodka made from fog, a real example of how using local ingredients improve production systems, proving that sustainable projects are not just viable but also profitable.