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Amnesty International
Look Beyond Borders

RAN IN: Albania; Austria; Belgium; Denmark; France; Germany; Greece; Hungary; Italy; Lithuania; Luxembourg; Netherlands; Norway; Poland; Portugal; Romania; Russian Federation; Slovak Republic; Spain; Sweden; Switzerland; Turkey; Ukraine; United Kingdom

CLIENT
Amnesty International Poland

AGENCY
DDB Warsaw (DDB & Tribbal) *Lead Agency


SUMMARY

The “Look Beyond Borders” is the first that strong campaign fighting with dehumanisation of refugees and the most effective one in the history of global Amnesty International. It was discussed by the media all over Europe generating the total of 481,8 million reach with media budget of €23 only! All thanks to powerful creative idea and apt strategy, using the real social experiment mechanism.

CASE VIDEO


Classification: Multinational

Language: English