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2017 FINALIST POSITIVE CHANGE: ENVIRONMENTAL - BRANDS UNITED STATES
Colgate
Save Water Campaign
RAN IN: North America
Hero Medium: TV
Medium Featured On Video: DIRECT;Email;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);PACKAGING;PR;RETAIL EXPERIENCE;In-store Merchandizing;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Spots (TV)
Audience: Families
Objectives: Build brand equity
Type: Business to Consumer
Classification: National
Language: English