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MOL
Used Cooking Oil collection campaign 2014

RAN IN: Hungary

CLIENT
MOL Hungarian Oil & Gas Company Plc

Krisztina Ihsz, ATL communication specialist

AGENCY
Ogilvy Group Zrt. *Lead Agency

Georgina Szalay, Senior Acct. Executive


Geometry Global Hungary Kft

Ivana Szikora, Acct. Executive


SUMMARY

The Hungarian populations environmental awareness in selective waste collection is below the European average: only 10% participates in selective waste collection, and only 1% of people who participate in selective waste collection claim that they collect dangerous waste also separately (source: KO-Pannon Kht.). Used cooking oil previously was not treated as an environmentally dangerous material by the public; it was collected regularly from restaurants and company canteens only. The collection of used cooking oil from individual households was an unsolved problem in Hungary.

CASE VIDEO


Hero Medium: OOH

Objectives: raise our target's consciousness to encourage, build, strengthen MOLs sustainability image

Type: Business to Consumer

Classification: Local,Non-English

Language: English