Johnson & Johnson Family of Consumer Companies

Paulette Frank, VP, Sustainability, Consumer
Coleman Bigelow, Director, Sustainability Marketing
Samantha Lucas, VP, Communications
Aimee Sealfon, Director, Global Strategic Design
Andrew Bontorno, Sr. Graphic Designer
Alex Habib, Communications Manager, Consumer
Rachel Kaufman, Sr. Manager, Sustainability Marketing
Reshma Chamberlin, Digital Designer

Johnson & Johnson Family of Consumer Companies *Lead Agency

Linda Perry, Executive Managing Director

RF|Binder *Lead Agency

Johnson & Johnson Family of Consumer Companies developed CARE TO RECYCLE after research uncovered an opportunity to influence consumer recycling behavior by addressing the issue of personal care products in the bathroom. Through a highly efficient PR and social media campaign, the program achieved 50MM+ impressions and 1MM user engagements (i.e., pledges, video views, shares) within its first year. A poll conducted by partner Recyclebank showed that consumers who participated in the program reported increased bathroom recycling efforts, and were more likely to associate Johnson & Johnson with caring about the environment and recycling education.