SUMMARY
mBank was never associated with cash loans - the most crowded and price lead segment of Poland’s financial market. Being more expensive we had find convincing arguments. It turned out sense of control over own financial situation is more important than money itself. This insight lead to campaign’s message: cash loan is to be simple, understandable. So, starting from the product itself, message, creative format and media placements everything had to be… simple. The campaign rose product awareness and double digit growth of credit applications and volume of loans granted.
Polish
