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Daraz
Daraz - Offline to Online Shopping Expo

RAN IN: Pakistan

CLIENT
Daraz

Ammar Hassan, Chief Marketing Officer
Emmad Khan, Head of Marketing
Ammar Hassan, Chief Marketing Officer

AGENCY
Daraz *Lead Agency

Ammar Hassan, Chief Marketing Officer
Emmad Khan, Head of Marketing
Ammar Hassan, Chief Marketing Officer


Daraz

Ammar Hassan, Chief Marketing Officer
Emmad Khan, Head of Marketing
Ammar Hassan, Chief Marketing Officer


SUMMARY

Expo created a real live Daraz experience where buyers shopped via physical sellers through QR code and get their item delivered through Daraz logistics and that too all via “APP”. Digital fashion show, Discount coupons distributed physically utilized digitally generated an offline to online migration that choked the internet bandwidth of Johar town (near expo) telco towers with participation of more than 200,000 visitors in the biggest festival of Pakistan history surpassing masala festival, dawn lifestyle expo and eat festivals.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Affiliate,Digital Mktg. – Influencers,Digital Mktg. – Location based,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH – Billboards,OOH - Transportation,Public Relations,Influencer / Key Opinion Leader,TV

Language: English