United Bank Limited

Tariq Khan, Senior Manager Marketing Operations & Media
Hasaan Jalil, Senior Manager Marketing Communications
Sheeraz Agha, Manager Media Planning
Mahmood Masood, Head Of Advertising & Strategy

Ogilvy Pakistan *Lead Agency

Waleed Ansari, Head of Design
Ammad Shah, Sr Business Director
Bilal Alvi, Creative Director
Owais Khan, Sr Creative Manager
Hassaan Zafar, Group Account Director
Dania Malik, Sr. Account Manager

UBL's 'U do U, Khud Ki Suno!' campaign revolutionized banking for freelancers in Pakistan. We aimed to make UBL Freelancer Account the preferred choice for freelancers and the easiest platform for foreign remittances. Since launch, our campaign led to the opening of 8,583 freelancer accounts and brought in PKR 1.7 billion in foreign remittances. By addressing the challenges faced by freelancers and contributing to the national economy, we not only achieved our objectives but also empowered freelancers, validating their profession and boosting their credibility