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Reckitt - Veet
Staying Hamesha Ready with Veet

RAN IN: Pakistan

CLIENT
Reckitt

Arisha Meraj, Assistant Manager Digital
Laeeq Muhammad, Media Manager

AGENCY
IAL SAATCHI & SAATCHI *Lead Agency

Syed Ali Irtiza Zaidi, Associate Account Director
Fizza Shah, Executive Creative Director


BBDO Pakistan *Lead Agency



Formula Films



Qube (Pvt) Ltd


Iftikhar Nabi, Business Director
Bilal Zaidi, Account Manger


BBPR



SUMMARY

Veet's campaign surpassed expectations with an impressive 33% surge in sales, challenging Pakistan's prevalent waxing trend. Traditionally, 57% of consumers visited parlors for beauty depilation during Eid and wedding seasons. Veet successfully tapped into their desire for smooth skin, emphasizing time efficiency and its ability to make depilation a pain-free process. The campaign encouraged women to independently manage beauty routines, transforming hair removal into a quick, painless, and parlor like experience, particularly valuable during the hectic Eid and wedding seasons.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Affiliate,Digital Mktg. – Content Promotion,Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,OOH – Billboards,Packaging & Product Design,Retail Experience: In Store,Influencer / Key Opinion Leader,TV

Language: English