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POND'S
POND'S - The Ultimate Facecare Expert

RAN IN: Pakistan

CLIENT
Unilever Pakistan Limited

Muhammad Husain, Marketing Manager
Mohammad Ahmed Masood, Assistant Brand Manager
Javed Jafri, Media & Digital Hub Lead
Najia Faraz, AM Media

AGENCY
Team Reactivate Pvt. Ltd *Lead Agency

Maryam Afaq, Account Lead
Ramiza Mehkri, Account Lead


Mindshare Pakistan

Aqsa Mirza, Business Manager
Natasha Ahmed, Media Planner


Empact Activation Services

Mahwish Pervaiz, Account Lead


SUMMARY

Journey of how POND'S started it's repositioning from Hand & Body centric brand to become a Facecare expert brand. 

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,OOH – Billboards,Retail Experience: Digital,Retail Experience: In Store,Sampling/Trial,Influencer / Key Opinion Leader

Language: English