FrieslandCampina

Ali Khan, Sales Director
Baber Chowdhrey, General Manager - Category & Channel Development
Mustafa Qureshi, Head of Modern Trade, Bulk, Exports & eCommerce
Abbas Zia, Channel Development & Shopper Marketing Manager
Fawad Ahmed, Assistant Manager - Channel Development
Jehanzeb Asim, TSM - eCommerce
Khurram Sultan, Category & Channel Development Manager
Faisal Ahmed, Category & Channel Development Manager
Nada Najeeb, Assistant Manager - Category Development
Rafay Naeem, Assistant Manager - Category Development
Faisal Amanat Khan, General Manager - Marketing
Saeed Durrani, Brand Manager
Ammar Sohail, Assistand Brand Manager
Usman Murtaza, Head of National Sales Operations
Burhan Abid, Manager - Customer Finance
Roland Wiedhaup, eCommerce Director
Farooq Soomro, General Manager - Marketing

Ice Mobile *Lead Agency

Dexter Smith, Product Director

Foodpanda

Zaamin Ravjani, Category Manager
Awais Ibrahim, Category Manager

Unleashing unparalleled creativity, our goal was to redefine in-app engagement. The gamification initiative transformed routine app interactions into a captivating shopper journey for Olper's, surpassing expectations. It also helped us reinforce the brand's association with the breakfast occasion, which is the major category entry point for the brand. Simultaneously, our digital recipe campaign during Ramadan seamlessly integrated Olper's products into culinary explorations. Both aimed at breaking clutter in the app, capturing attention, and fostering an enduring connection with our audience, superseding traditional marketing on eCommerce platforms.