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MAPLE LEAF HD PUTTY
MAPLE LEAF HD PUTTY

RAN IN: Pakistan

CLIENT
maple leaf cement

Yahya Hamid, Chief Operating Officer
Hasnaa Asim, Senior Manager Marketing & Supply Chain
Mahrukh Osmany, Head of Marketing

AGENCY
RED Communication Arts (Pvt) Ltd *Lead Agency

Hasaan Khurshid, Account Director
Bilal Siddiqi, Creative Group Head
Zeeshan Ullah Kirmani, Art Director
Arsalan Gilani, Account Manager
Fahad Babur, General Manager
Muhammad Fakhar Shahzad, Senior Account Manager


IG Sqaure

Ahsan Khan, Business Director


SUMMARY

In the paint segment where established brand already exist, it was a challenge for our brand to introduce a new product in a new category niche of putty.Through effective creative storytelling, the brand successfully create awareness for the new niche and the brand, alongside landing into TG's consideration set and driving sales.The campaign achieved additional earned exposure of PKR 2.1 Million (9% of the total budget), acquired 75% more customers and increased network stock capacity by 68%.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,OOH – Billboards,Public Relations,Influencer / Key Opinion Leader,Sponsorships – Entertainment,Sponsorships – Sports,TV

Language: English