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State Bank of Pakistan Asaan Mobile Account
Asaan Mobile Account – Apka Account, Apka Ikhtiyar

RAN IN: Pakistan

CLIENT
State Bank of Pakistan


AGENCY
Synergy Advertising *Lead Agency



Synchronized Media



SUMMARY

SBP’s Asaan Mobile Account campaign yielded impactful results by addressing financial exclusion that not only enhanced Pakistan’s banking population but left a positive mark on its reputation as well. In a landscape where financial inclusion was a significant challenge, the campaign strategically addressed the mission of the State Bank of Pakistan to promote financial accessibility. The outstanding results, including the opening of 5,753,459 new accounts and a shift in public perception towards digital banking directly correlate with the challenge of overcoming barriers to financial inclusion.

CASE VIDEO


Medium Featured On Video: Branded Content – Product Placement,Digital Mktg. – Mobile,Digital Mktg. – Product Placement,Digital Mktg. - SEM,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Direct Mail,Interactive / Website / Apps,Print - Newspaper,Public Relations,Radio,TV

Language: English