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HBL
HBLPSL8 - Jahan Fans Wahan Stadium

RAN IN: Pakistan

CLIENT
HBL


Fariya Zaeem, Head of Brand Management
Qazi Umair, Senior Manager Digital Marketing
Moiz Ahmed, Unit Head Digital Marketing

AGENCY
Symmetry Group *Lead Agency

Mahrukh Shaikh, Head - Content Excellence
Muneeb Riaz, Consultant - Strategy & Planning
Zyla Sarhadi, Senior Consultant - Strategy & Planning


Starcom Pakistan

Usman Ahmed, Media Agency Lead


SUMMARY

HBLPSL8's influencer campaign hit a home run in connecting with Pakistani youth. Leveraging macro and micro influencers, the campaign garnered a remarkable response from cricket enthusiasts. Surpassing the initial goal of 17 million impressions by over nine times, it achieved 8.7 billion views and 8.9 million user-generated content (UGC) pieces, establishing it as a global sensation. The strategic use of influencers with highly engaged followers led to an extraordinary outreach, making a lasting impact on the vibrant community of young cricket enthusiasts.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads

Language: English