CLIENT
SHAN FOODS (PVT.) LTD.
Humayun Sheikh, Director Marketing - Shan Foods
Shoaib Shamim, Sr Marketing Manager - Shan Foods
Syed Fahad Husain, Brand Manager - Shan Foods
Muhammad Salman Sajid, ABM - Shan Foods
Syeda Fizza Ali, ABM - Shan Foods
AGENCY
Atiya Zaidi, CEO / CCO - BBDO Pakistan
Raza Humayyun, Creative Group Head
MediaCom
Ovais Ilyas, Business Director
Irfan Siddiqui, Senior Media Planner
Team Reactivate Pvt. Ltd
SIdra Ahmed Jung, Chief Strategy Officer
Bodybeat PR
Kinetic Pakistan
SUMMARY
Shan entered a phase where the battle ground was even, while the competition heightened functional cues, Shan tightened its emotive space, elevating women as more than just cooks while driving home its ease of use.
Shan made families realise that women are left out of the memories as they are occupied with making the joyous events happen while getting no help from others. A simple message of including the makers of joy in moments of joy resulted in an all-time high differentiation score at 166 vs competition at 154.